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       2004 CASE 
      ANALYSIS 
       DEPARTMENT OF
      ENFORCEMENT, Complainant, v. RICHARD S. JACOBSON, Respondent  Disciplinary Proceeding No.
      C3A030024  
      HEARING PANEL DECISION January 23, 2004   
 
       A Little 
      Background 
      In March 1998, JW (who had been referred
      by her brother) opened an Individual Retirement Account at SSB with
      Registered Representative Richard Jacobson and initially invested
      approximately $5,000 in a Dow10 Unit Investment Trust (UIT), which she
      rolled over into a new Dow10 UIT in March 1999. Later in 1999, after her
      brother invested in an Internet UIT that performed well, JW also invested
      approximately $4,700 of her IRA funds in the same Internet UIT, on
      Jacobson's recommendation. In January 2000, Jacobson induced JW to open a
      margin account, in which she invested an inheritance of approximately
      $100,000 and on Jacobson's recommendation, she purchased an Internet UIT.
      JW subsequently also purchased some stocks in her account, and in June
      2000 she transferred additional holdings from an account at another firm
      to her SSB margin account.  
      Discretion 
      Beginning in approximately June 2000,
      Jacobson admits he exercised discretion in trading JW's account. He
      acknowledges that from June through November 2000, "there
      were a large number of trades in [JW's] account. These trades were made
      without specific advance authority from [JW], and without written
      discretion." According to Jacobson, JW's brother was trading
      his account very actively, and JW wanted to duplicate his trading
      patterns, but she was frequently out of town and unavailable to approve
      trades.  
      Jacobson knew that the SSB regional
      manager generally did not permit RRs to exercise discretion in customer
      accounts, believing that discretionary accounts were too risky. The only
      exception to this policy was for accounts under two SSB programs which
      required that the representatives be specially trained and follow strict
      investment guidelines, and that the accounts be closely monitored.
      Jacobson knew JW's speculative trading would not have been permitted under
      those programs. In spite of this, Jacobson agreed to and did engage in
      discretionary trading in JW's account, without written authorization from
      JW and without notifying SSB.  
      Margin
      Balance 
      Jacobson's trading led to a substantial
      margin debit balance in JW's account, which attracted the attention of
      branch management. In late 2000, the branch sent JW a letter noting the
      margin balance and corresponding interest charges, and asking JW to
      acknowledge that she had "been aware of all
      transactions in [her] account [and that the] transactions [met her]
      investment objectives and [had] been initiated with [her] full knowledge
      and consent."  
      Client
      Balks 
      
        
          | 
             Client Says
            "No" 
          JW told Jacobson that
          she would not sign the letter because the account had not performed
          well and she had not specifically authorized all the trades in the
          account.  | 
   Jacobson's Testimony 
  At this point, I panicked.
  In order to appease [JW], and in the hope of keeping my job, I suggested that
  I would inform [SSB] that she had given me a sell order for Internet UITs at a
  specific time when they had recouped much of an earlier loss, and that I had
  failed to carry out the order. It was my understanding that [SSB] would then
  reimburse her account for the difference and charge back the cost to me. This
  was done in February 2001. There was not a specific sell order at a specific
  time.  | 
         
       
          
    The
    Scheme 
    In February 2001 Jacobson met
    with his SSB branch manager and told him that JW had instructed him to
    liquidate her UIT holdings on September 22, 2000, but that he had forgotten
    to enter the order because he was leaving on vacation. Jacobson showed the
    branch manager an entry in his day-timer for
    September 22 that Jacobson had falsified to support his story. He told the
    branch manager that when he returned, he did not recall the order, and that
    JW did not realize he had failed to effect the order because she
    was caring for her ill mother and had not been opening her account
    statements and confirmations. 
    The then-current value of the
    UITs was approximately $100,000 less than on September 22. According to the
    supervisor, Jacobson "stated emphatically that he knew it was his
    entire fault, but that he would like some time to pay for this error as he
    did not have the funds available to him." Based on Jacobson's lie, SSB
    made a "trade error correction" in JW's account to reflect the
    sale of the UITs in September, which had the effect of adding approximately
    $101,000 to the value of the account.  
    Although SSB could have
    charged the full amount of the correction to Jacobson, his branch manager
    decided, "given his forthright admission of guilt and willingness to
    pay for his mistake," that the branch would contribute $25,000. In
    addition, SSB allowed Jacobson to sign a note to SSB for the balance,
    approximately $76,000, which provided that Jacobson could pay the note
    through payroll deductions over the following 18 months.  
    Customer
    Arbitrations 
    In January 2002, JW filed an
    arbitration claim against SSB, Jacobson and the branch manager, alleging
    unauthorized trading in her account. In her arbitration claim, JW included
    allegations regarding Jacobson's scheme to get SSB to pay for her losses.
    When SSB questioned Jacobson about those allegations, he insisted that they
    were untrue.  
    In February 2000,  the
    branch manager, Jacobson and SSB counsel attended a mediation involving an
    arbitration claim filed by JW's brother, who had also alleged unauthorized
    trading by Jacobson in his account. During the mediation, the brother's
    attorney, who also represented JW, told the branch manager, SSB counsel and
    Jacobson that JW had tape recorded her conversations with Jacobson about the
    scheme, and gave them copies of transcripts of the recordings. Upon seeing
    the transcripts, Jacobson confessed.  
    In light of his confession,
    SSB paid nearly $140,000 in settlement to the brother and then terminated
    Jacobson.  SSB entered into a settlement agreement with Jacobson,
    pursuant to which he reimbursed SSB the $25,000, plus interest, that SSB had
    contributed to the payment to JW, as well as the balance due under the
    $76,000 note. Jacobson did not contribute to the settlement with JW's
    brother.  Apparently JW has
    neither pursued nor settled her arbitration claim, and it remains
    pending.  
    NASD
    Complaint 
    The Department of Enforcement
    filed a Complaint on June 26, 2003, charging that respondent Richard S.
    Jacobson (1) exercised discretion in the account of a customer without
    written authorization, in violation of Rules 2510 and 2110, and (2) engaged
    in unethical conduct, in violation of Rule 2110, by falsely representing to
    his employer that he had failed to effect a sell order placed by the
    customer, in order to induce the firm to restore value to the customer's
    account. Jacobson filed an Answer in which he admitted the violations, but
    requested a hearing on the issue of sanctions. Jacobson admited the
    violations but the Hearing Panel independently considered the charges and
    finds that they supported the allegations.  
    
      
        Rule 2510(b) provides: 
          No member or registered representative shall exercise any
          discretionary power in a customer's account unless such customer has
          given prior written authorization to a stated individual or
          individuals and the account has been accepted by the member, as
          evidenced in writing by the member ….  | 
       
     
    Jacobson admits that he
    exercised discretion in JW's account; that he did not have written
    authorization from JW to exercise such discretion; and that, since he did
    not notify SSB that he was exercising discretion, SSB never authorized
    it.  
    
      
        | Rule 2110's requires
          that members and associated persons: observe high standards of
          commercial honor and just and equitable principles of trade. | 
       
     
    Jacobson conduct in concocting
    the scheme to essentially defraud SSB was unethical and constituted a
    violation of Rule 2110. 
    Sanctions 
    Enforcement requested that,
    for exercising discretion in JW's account without written authorization an
    $11,855.03 fine (which includes disgorgement of net commissions in the
    amount of $1,855.03 attributable to his discretionary trading in JW's
    account) and a 30 day suspension in all capacities. For his unethical
    conduct, a bar was requested. In contrast, Jacobson suggested for the
    discretion violation a fine of $4,355.03 (including his commissions), but no
    suspension, and, for his unethical scheme, a $10,000 fine and a 90-day
    suspension in all capacities.  
    The NASD Sanction Guidelines
    for exercising discretion without written authorization recommend a fine of
    $2,500 to $10,000, plus the amount of the respondent's financial benefit
    from the transactions, and, in egregious cases, a suspension of 10 to 30
    business days. The Guidelines list as principal considerations in
    determining sanctions for these violations (1) whether the customer's
    grant of discretion was express or implied, and (2) whether the firm's
    policies prohibited discretionary trading.  
    In this case, there is no
    evidence refuting Jacobson claim that JW expressly granted him discretion to
    trade her account.  However, he knew that SSB's regional manger did not
    permit discretionary accounts for the anticipated trading.  Under these
    circumstances, the Hearing Panel agrees with Enforcement that this was a
    highly egregious violation.  
    From Bad To Worse? 
    For the scheme to reimburse JW,
    there are no on-point guidelines, and the Panel analogized to those for
    intentional misrepresentations, which recommend a fine of $10,000 to
    $100,000 and a suspension for 10 days to two years, or, in egregious cases,
    a bar. The Panel noted the following circumstances at being highly
    egregious:  
    
      - 
        
Jacobson made up an
        elaborate lie, and falsified his day-timer to support it, in order to
        cover up his improper discretionary trading in JW's account.   
      - 
        
Although he claims that he
        expected that the full amount of the "correction" would be
        charged to him, when his branch manager offered to have the branch pay
        $25,000 of the total, he accepted it.   
      - 
        
He also solicited a loan
        from SSB to fund the balance.   
      - 
        
When JW filed her
        arbitration claim disclosing the scheme, he continued to lie.   
      - 
        
He confessed only when
        confronted with transcripts his conversations with JW that made it
        impossible to continue to deny his misconduct.   
     
    Additionally, the Panel noted
    the following aggravating factors:  
    (1) Jacobson did not
    acknowledge his scheme until the firm learned of it through the transcripts
    of the telephone conversations;  
    (2) he attempted to conceal
    his misconduct from the firm;  
    (3) his misconduct caused
    direct and substantial injury to the firm;  
    (4) his misconduct was
    intentional; and  
    (5) his misconduct resulted in
    monetary gain for him.  
    Mitigation? 
    Jacobson argued the following
    in mitigation:  
    (1) his misconduct was
    "an isolated act in a long career without prior blemish";  
    (2) his scheme "was
    designed not to harm but to help his customer by allowing her to recover
    from a market loss";  
    (3) he was fired by SSB,
    which, he argues, constitutes discipline by the firm that can be considered
    in mitigation of discipline by NASD; and  
    (4) he cooperated in NASD's
    investigation.  
    The Panel was not persuaded by
    Jacobson's arguements. They noted that 
    
      - 
        
His scheme may have been
        an isolated instance, but it was carefully conceived and implemented by
        Jacobson in response to a perceived threat to his livelihood that, in
        turn, was attributable to his misconduct in exercising discretion in
        JW's account.   
      - 
        
His scheme was primarily
        designed to save himself from being fired, and he pursued it at the
        expense of his employer.   
      - 
        
His firing by SSB was not
        the sort of disciplinary action that could be considered in mitigation;
        it was the natural consequence of being caught in a lie.  
      - 
        
When he was fired,
        Jacobson moved to another NASD member, where he continues to function as
        a registered representative.   
      - 
        
Athough he cooperated with
        NASD's investigation by, for example, providing a written statement of
        the relevant facts, he merely acknowledged the misconduct that he was
        forced to admit when the transcripts appeared. There is little doubt
        that if JW had not recorded the conversations, Jacobson would have
        continued to lie.   
     
    Decision 
    Respondent Richard S. Jacobson
    (1) exercised discretion in a customer's account without written
    authorization, in violation of Rules 2510 and 2110; and (2) engaged in
    unethical conduct, in violation of Rule 2110, by falsely representing to his
    employer firm that he had failed to effect a sell order placed by the
    customer, in order to induce the firm to restore value to the customer's
    account. For the unethical conduct, he is barred from associating with any
    NASD member in any capacity; in light of the bar, no additional sanctions
    are imposed for improperly exercising discretion.  
      
        
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             Bill Singer's
            Comment 
          
          Experienced regulatory
          lawyers know this fact pattern all too well.  What seems like a
          fairly harmless violation --- in fact, often one in which the RR
          typically believes he or she is doing the client a favor --- mushrooms
          into something larger.  Eventually, the client has the RR over
          the barrel.  The RR panics and makes a bad situation worse. 
          As in this case, ill-advised telephone conversations often result in
          the career-killing taped phone call.  Moreover, it's not so much
          what the RR did within the context of a sales practice violation that
          has spelled out his doom.  No, more often than not, it's the
          self-help (or as I call it "amateur hour") that puts you out
          of business. 
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