SEC SENDS SALES PRACTICES MESSAGE TO INDUSTRY OLDE PART 1
Every so often
the SEC decides to issue something more than a mere Order; it issues the
"message." In the recent Order In the Matter of Olde Discount Corp. et al.the
SEC fired the proverbial flaming arrow at a whole host of sales practices. You should
familiarize themselves with this important release. We will cover this matter in several
installments; this first article provides a brief background of the parties and the
sanctions imposed. Upcoming pieces will analyze the specific sales practices cited. |
WHAT THEY DID
On September 10, 1998, the Securities
and Exchange Commission (SEC) issued an Order Instituting Public Administrative
Proceedings In The Matter Of Olde Discount Corp., Ernest J. Olde, Stanley A. Snider,
And Daniel D. Katzman, 33-7577, 34-40423, Admin. Proc. 3-9699 in which it was
determined that:
- Olde Discount Corp. (Olde) willfully violated Section 17(a) of
the Securities Act and Sections 10(b) and 15(c)(1) of the Exchange Act and Rules 10b-5 and
15c1-2 thereunder;
- Snider and Katzman willfully induced certain violations of
such antifraud provisions, and were each a cause of certain of Oldes violations; and
- Ernest J. Olde (E.J. Olde) failed reasonably to supervise with
a view of preventing violations of such antifraud provisions, and was a cause of Olde's
violations.
WHAT THEY GOT
The Respondents submitted Offers of
Settlement, which the SEC accepted and subsequently ordered the following sanctions:
OLDE
- Censured
- cease and desist from committing or causing any violations and
any future violation of specified sections and rules of the securities laws
- a civil penalty in the amount of $4 million
- Olde comply with its undertakings, some of which require it to
- retain within thirty (30) days of the date of the Order, at
Olde's expense, an Independent Consultant (Consultant) who shall, among other
things:
- conduct a comprehensive review of Olde's policies and
procedures with respect to:
- the compensation of RRs, branch managers, district managers
and regional managers, including but not limited to, the manner in which the firm
communicates the existence and amount of sales credits, if any, to RRs;
- the imposition of product specific sales quotas;
- practices used to sell securities to customers;
- the hiring and training of employees, including but not
limited to:
- whether to extend the period of training for inexperienced
RRs; and
- whether to broaden the program of continuing education for RRs
and managers;
- the compliance systems and procedures for the supervision of
RRs, branch managers, district managers and regional managers;
- whether branch managers, district managers and regional
managers must meet the same production quotas as RRs;
- whether customers must effect transactions in particular types
of securities within a specified time period; and
- whether to disclose to customers different RR compensation
schedules, if any, used for transactions in securities from different product families;
- recommend such other policies or as are necessary and
appropriate reasonably to prevent and detect violations of the federal securities laws;
and
- prepare written reports to be provided to the SEC.
The SEC is resorting more frequently to the imposition of an Independent
Consultant. This individual has extraordinary powers and is charged with turning the firm
upside-down and inside-out until satisfied that it is a compliant member firm. Basically,
the SEC has an inspector working at the problem firm, at the member's expense. Sometimes
the Independent Consultant may make a demand upon the firm that is unfair or impractical,
and the firm is granted some avenues of appeal, but they are very limited and quite
onerous. |
- adopt and implement, no later than sixty (60) days after
receipt of the report (or such other time as the Consultant believes is necessary), at
Olde's expense, such policies and procedures as recommended by the Consultant;
- retain, at Olde's expense, for a period of at least five
(5) yearsafter the effective date of this Order, an Independent Review Person
("Review Person") to review Olde's compliance practices and to ensure
implementation of the Consultant's recommendations.
- waive applicable statutes of limitation defenses in any
arbitration
proceeding filed within 180 days after the date of the Order by a present
or former Olde customer who purchased a "special venture" security from
September 1, 1992 to August 31, 1995, and claimed that his or her account was churned or
subjected to unauthorized or unsuitable trading or that an Olde employee misrepresented or
omitted to state a material fact concerning the "special venture" security, the
use of margin, or the compensation or revenue anticipated or derived by Olde and its RRs .
The waiving of applicable statutes of limitations is a very potent
concession. In effect, if a potential Claimant is no longer eligible to file a claim
involving a "special venture" security, this provision will allow covered
latecomers to still argue their cases before an arbitration panel, provided all such stale
claims are filed within six months of the Order. Just when you thought it was safe to
go back into the water . . . |
E.J. OLDE (founder,
chairman and majority shareholder of Olde Financial Corp., the parent company of Olde;
also a director of Olde, and served as the Olde regional manager for Florida from October
1992 until at least June 1993)
- suspended
from association with any broker, dealer,
municipal securities dealer, investment adviser or investment company for a period of 12
months;
- cease and desist from committing or causing any violations and
any future violation of specified sections and rules of the securities laws; and
- a civil penalty in the amount of $1 million
SNIDER(director, senior vice
president, the national sales manager of Olde, and a shareholder of Olde Financial.)
- barred
from association with any broker, dealer, municipal
securities dealer, investment adviser or investment company, with the right to reapply
for association after five (5) years in a non-supervisory capacity;
- cease and desist from committing or causing any violations and
any future violation of specified sections and rules of the securities; and
- a civil penalty in the amount of $100,000.
KATZMAN (a vice president of Olde
and regional manager for several of the firms regions; in charge of Oldes
"private brokerage" offices, which handled the accounts of the firms
wealthiest customers; and became a shareholder of Olde Financial in 1994.)
- barred
from association with any broker, dealer, municipal
securities dealer, investment adviser or investment company, with the right to reapply
for association after five (5) years in a non-supervisory capacity;
- cease and desist from committing or causing any violations and
any future violation of specified sections and rules of the securities; and
- a civil penalty in the amount of $50,000.
HOW DID THEY GET INTO THIS MESS?
The SEC found that from the Fall 1992
through at least August 1995 ("the relevant period") Olde's compensation,
production, hiring and training practices created an environment in which a number of Olde
registered representatives ("RRs") engaged in churning, unauthorized trading,
misrepresentations and omissions of material facts, and unsuitable recommendations. In
particular, the SEC criticized Olde's
- compensation system, which provided substantially higher payouts for transactions in "special venture"
stocks recommended by Olde.
differing levels of compensation in the form of sales credits for different special venture stocks, creating
a potential conflict of interest with customers.
- system of production quotas,
especially the special venture position quotas that carried the threat of dismissal for
those RR's who failed to satisfy them.
policy of taking customer accounts away
from an RR if the RR did not sell at least one Olde
"special product", which included various securities other than special ventures
stocks, to each customer every six months.
- utilization of a sales force containing a number of recent
college graduates with no experience in the securities industry. These inexperienced employees were hired and then underwent a training program
that consisted primarily of instruction in sales techniques, including
high-pressure sales techniques.
- failure to supervise RRs who sought to satisfy the firm's
production requirements by using high-pressure sales tactics to sell those special venture
stocks for which the firm was paying the highest compensation at the time. In the process,
certain RRs churned customer accounts, effected unauthorized and unsuitable trades, and
misrepresented and omitted to disclose material facts.
READ THE NEXT
INSTALLMENT FOR AN IN-DEPTH ANALYSIS OF SPECIFIC EXAMPLES OF SALES PRACTICE VIOLATIONS
CITED BY THE SEC. LEARN WHERE THE SEC IS NOW DRAWING THE LINE.
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